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Click Fraud Detection Concepts March 30, 2006

Well, I’ve finally gotten around to writing my first post, and hopefully, it’s not my last. Quite frankly, detecting click fraud is very simple, yet very difficult at the same time. Mo gave you the background in his last post, and now I’ll flesh out the details, and hopefully get around to publishing the source pretty soon.

Let us consider only the click fraud occurring from hitbots or automated programs. There are a bunch of factors that can be looked at into calculating whether a click is fraudulent or not and most of these are actually statistical factors. For instance, …

An Introduction to Click Fraud and its Detection February 22, 2006

We are all familiar with the sponsored ads in the right hand column of Google, Yahoo, or any other search engine. Everytime somebody clicks on one of those ads, the advertiser pays the search engine for that click, with the hope that the lead will convert. Advertisers pay from a few cents up to several dollars for each click, so if somebody were to click several times for no reason on their ad, the money could potentially begin to add up very quickly. This is the essence of click fraud on pay per click search engines, Google AdSense, Google AdWords, …

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