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Click Fraud Detection Concepts March 30, 2006

Well, I’ve finally gotten around to writing my first post, and hopefully, it’s not my last. Quite frankly, detecting click fraud is very simple, yet very difficult at the same time. Mo gave you the background in his last post, and now I’ll flesh out the details, and hopefully get around to publishing the source pretty soon.

Let us consider only the click fraud occurring from hitbots or automated programs. There are a bunch of factors that can be looked at into calculating whether a click is fraudulent or not and most of these are actually statistical factors. For instance, …